|Ad for the Copper City|
Commercial Company in
the Anaconda Standard,
I decided to see if I could pinpoint, in Montana's historical newspapers, the arrival of that familiar silhouette sported by executives, bankers, and other white-collar workers. When did Montana’s city-dwelling men begin looking, well, new-fashioned?
|Ad for Lymon's in Butte,|
Anaconda Standard, June 1899.
But perhaps the one item dating these men to pre-1900 is their neckwear. Aristocrats and military officers had sported ascots, scarves and cravats for centuries. But after the Industrial Revolution, everyday Joes needed a similar dignified appearance — without the nuisance of fastening an elaborate knot. The man of the modern era needed neckwear he could put on quickly, sans manservant.*
|Caldwell (Idaho) Tribune, October 1910.|
Consider the 1910 park strollers at right, looking casual, comfortable, and streamlined. (Those hairless upper lips add to their modern look.)
Finally, the neckwear worn by the dapper fellows below, from 1922, bears a striking resemblance to the Langsdorf tie, which is still in use. They are wearing what would become the white-collar uniform for the next hundred years.
Thousands of fascinating ads like these can be found in Montana's digitized newspapers at Chronicling America, where historical Idaho newspapers will begin appearing soon.
|Lewis-Wedum Department Store ad, Glasgow Courier, September 1922|
* SOURCE: The Origins of the Neck Tie